A year ago, I decided to start a small business. Since then, it’s gone from microscopic to small, despite what people seem to gather on social media. “It looks like business is BOOMING,” remarked a friend recently. “Booming” isn’t exactly the right word. It’s more of a geriatric jog. Fine, crawl.

Why such a slow incline?

It’s complicated. Owning your own business and then scaling it so that you can generate a livable wage, hire employees, meet demands, purchase all the necessary licenses (trust me, there are tons) and insurance policies (oops), invest in heavy-duty equipment to improve efficiency, etc.–it’s not just complicated, it’s F-ING difficult. Sometimes I don’t even want to get out of bed. And then when I linger in my safety net of pillows and a down comforter, I come up with even crazier ideas, like starting a catering and personal cheffing business in addition to the bread business. It’s like deciding you want two more kids when you can barely afford to keep one alive.

Or maybe I’m not giving myself enough credit. Because the truth is, I haven’t really fully invested myself into the biz, despite what my bank account might reflect. Savings today, gone tomorrow. Lesson learned.

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